Open laptop on a purple surface displaying a website for Novaselect, a cyber security recruitment partner.

CLIENT

Novaselect

Sector

Professional Services

Repositioning a cybersecurity brand with clarity and edge

Novaselect needed a brand that felt more current, credible, and differentiated within a highly competitive space. We developed a concept-led visual system inspired by the energy of a nova, using a dark visual language, minimalism, refined gradients, and subtle spatial references to create a more modern and memorable presence across brand and web.

Dark-themed stationery set for Novaselect with gradient purple and white logo and text cards.
Abstract letter A logo with a gradient purple arch on a dark background.
Hand holding a smartphone displaying the text 'NOVA SELECT' on the screen with a dark purple background.

How we collaborate

Concepting, Brand Idenity, Social Creative, Website Design & Development

The result was a sharper, more confident brand that communicated expertise with greater clarity. Through an ongoing subscription partnership, we continued extending the system across new website elements, brand assets, and supporting materials as the business evolved.

Silhouette of a man walking towards a purple and blue gradient background with the text NOVASELECT.
Set of six purple and blue gradient technology-themed icons on dark background, including network connections, neural network, atom with nucleus, layered document, 3D cube with nodes, and circular radar chart.
Digital billboard at an escalator entrance displaying a purple gradient ad for Novaselect, featuring text about cybersecurity organizations and the website novaselect.nl.
Slides from NovaSelect brand guidelines featuring purple gradient designs, color codes, contents, and stationery mockups.

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