Open laptop on a red velvet couch displaying an ad for Impossible burgers with two burgers on screen, next to a smartphone showing a red screen with the text 'Meat the Future'.

CLIENT

Life on Jupiter

SECTOR

Digital Marketing Agencies

Concept-first creative for strategy-led rollouts

Life on Jupiter is an Amsterdam-based agency that helps brands shape strategy and turn it into clear, tangible creative expression. That connection between strategy and creative execution is where our role begins. We help translate strategic thinking into concept-led campaign systems that can scale across touchpoints, shaping the visual direction, key assets, and overall look and feel so each campaign lands with clarity, consistency, and a strong creative thread across every channel.

Billboard advertisement for Impossible plant-based meat showing a person holding a cheeseburger, a hand holding a hot dog, and a person eating a sandwich with text promoting meat from plants.
Brown paper bag with a red and black label reading 'MEAT THE FUTURE IMPOSSIBLE'.
Plant-based burger with lettuce and tomato in a bun, accompanied by French fries on brown paper with a red sticker labeled 'Animal Free'.
Open cardboard box with red Impossible Foods packaging reading 'MEAT THE FUTURE' in bold letters.

HOW WE COLLABORATE

Key visuals, brand toolkits, moodboards, AI production, campaign assets and strategy presentations

Our collaboration extends across campaign rollouts, key visuals, brand toolkits, moodboards, pitch decks, and strategy presentations. The value lies in helping strategic ideas take form in a way that feels tangible and cohesive, so the work continues beyond the concept as a connected creative system.

As the partnership developed, it expanded into a broader creative collaboration that also includes AI-supported visual development, from image generation and product photography in setting to concept exploration, mockups, and the rapid visualisation of strategic directions. This gives Life on Jupiter a more flexible creative layer for bringing ideas to life with greater speed, clarity, and consistency.

Advertisement poster showing a man and woman on electric bikes with discount rates from 20% to 45% for buying multiple Stella bikes.
Advertisement for Gall & Gall featuring a 1-liter bottle of Johnnie Walker Black Label 12 Years whisky with a glass of whisky on the rocks, priced at 34.99 with a 300+ whisky discount promotion.

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